Fun Facts


Years America’s Most Trusted® Builder (2016-2024)


average active selling communities


markets across 12 states


homes delivered in 2023


full time team members


revenue in 2023

Mar 3, 2016
Taylor Morrison Enters Dallas/Fort Worth Market with Land Purchases in McKinney and The Colony

DALLAS, March 3, 2016 /PRNewswire/ -- Taylor Morrison, a leading national builder and developer, is bringing its trusted home plans to the Dallas market with the recent purchase of two land parcels in the Dallas/Fort Worth area.

Taylor Morrison

The builder, which recently ranked highest in trust in the Lifestory Research America's Most Trusted™ 2016 Home Builder Study, closed on 549 lots in The Tribute Lakeside Golf and Resort in The Colony and another 300 lots in Auburn Hills, located in McKinney.

Taylor Morrison plans to begin development in the second quarter of 2016, with both communities opening in early 2017. The Tribute parcel will offer an active lifestyle community with single-level patio homes, lakefront views and a proposed lakefront amenity center. Auburn Hills will consist of single and two-story homes within a gated community.

"This is an exciting time for our company and for Dallas homebuyers," said Charlie Enochs, Central Area President of Taylor Morrison. "We're bringing a brand of homes and a level of expertise to Dallas that we feel will be well received."

Jack Matthews, president of Matthews Southwest and the developer of The Tribute, said Taylor Morrison is a natural fit for his company's project.

"Their product and ideas are really exciting, and in particular we look forward to their plans for the homes along the lakefront on the west side of the peninsula," Matthews said. "Taylor Morrison truly embraces the vision and high standards that Matthews Southwest established for The Tribute, and we expect a strong partnership with them well into the future."

Taylor Morrison, which already builds in the Dallas/Fort Worth market under the Darling Homes brand, is one of the country's largest homebuilders, currently building in Arizona, California, Colorado, Georgia, Illinois, North Carolina, South Carolina and Texas.

"This represents a new chapter for our company and one that we're excited to begin," Enoch said. "We look forward to showing Dallas homebuyers what Taylor Morrison is all about."

For more information about Taylor Morrison, please visit

About Taylor Morrison
Taylor Morrison Home Corporation (NYSE:TMHC) is a leading national homebuilder and developer who was recently recognized as America's Most Trusted™ Home Builder. Based in Scottsdale, Arizona we operate under two well-established brands, Taylor Morrison and Darling Homes. We serve a wide array of consumer cohorts from coast to coast, with a focus on first-time, move-up, luxury, and 55 plus. In Texas, Darling Homes builds communities with a focus on individuality and custom detail while delivering on the Taylor Morrison standard of excellence. 

For more information about Taylor Morrison and Darling Homes please visit or

Al Stevens
the spr agency
Office: (480) 648-1770
Cell: (480) 235-1770
[email protected]

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