Taylor Morrison Launches myModel Home Project™ Crowdsourcing Campaign to Shape its Next Model Homes

SCOTTSDALE, Ariz., Feb. 15, 2018 /PRNewswire/ -- Taylor Morrison Home Corporation (NYSE:TMHC), a leading national homebuilder and developer, is turning to new home shoppers to help design its latest model homes in Arizona, California and Texas.

A Taylor Morrison model home in the Steeple Chase community in Lake Mary, Florida.

Available at and scheduled to run through the remainder of 2018, the myModel Home Project™ is an opportunity for everyone to influence the design of model homes currently being built in Dallas, Houston, Phoenix, Sacramento and the San Francisco Bay Area.

Participants can select design items like flooring, cabinetry, paint colors, and countertops. Their selections will count as votes, and the most popular items will be built into each new model home. Visitors to can also enter for a chance to win a $500 Amazon® gift card in monthly drawings.

"This is a chance for home shoppers to truly influence the look and feel of the next generation of model homes that we build," said Graham Hughes, chief customer officer for Taylor Morrison. "Our tagline is 'Homes Inspired by You' and this is one of the ways we deliver on that promise -- by learning about today's homebuyers' preferences, in a variety of locations, we can bring to life the latest design options that today's customers want."

More than 30,000 people voted when Taylor Morrison first debuted the online campaign in 2015. Known for its innovative approach to homebuilding Taylor Morrison's myModel Home Project™ was believed to be the first of its kind by a large-scale production homebuilder.

It's been a busy year for the homebuilder. In January, Taylor Morrison was named America's Most Trusted® Home Builder by Lifestory Research for the third consecutive year. The coveted award is based on the opinions of more than 30,000 home shoppers actively looking for a new home in the top housing markets in the United States.

"It's our job to build the best possible homes for our customers," Hughes said. "Initiatives like myModel Home Project™ go a long way toward creating those homes and building the trust that any successful company needs to thrive."  

For more information, please visit

About Taylor Morrison 
Taylor Morrison Home Corporation (NYSE:TMHC) is a leading national homebuilder and developer that has been recognized as the 2016, 2017 and 2018 America's Most Trusted® Home Builder by Lifestory Research. Based in Scottsdale, Ariz., we operate under two well-established brands, Taylor Morrison and Darling Homes. We serve a wide array of consumer groups from coast to coast, including first-time, move-up, luxury, and 55 plus buyers. In Texas, Darling Homes builds communities with a focus on individuality and distinctive detail while delivering on the Taylor Morrison standard of excellence. For more information about Taylor Morrison and Darling Homes please visit or

Al Stevens
the spr agency
Office: (480) 648-1770
Cell: (480) 235-1770


A Taylor Morrison model home in the Reunion Ranch community in Austin, Texas.

Taylor Morrison (PRNewsFoto/Taylor Morrison) (PRNewsfoto/Taylor Morrison)

SOURCE Taylor Morrison